Triads Website Redesign: Data driven design that captures their target market.
The Triads concept was born in 1988 in Middlesbrough and the store rapidly gained a reputation for quirky, cutting edge fashion. Since it’s inception the two Triads stores have featured collections from Stone Island, Vivienne Westwood, Paul Smith and Stussy amongst many others. Today, both Linthorpe Road and Albert Road remain destination stores for the likes of Stone Island, Y-3 and Hugo Boss. It’s the diverse brand mix that blends heritage with innovation and avant garde.
Triads have managed to remain at the forefront of fashion whilst retaining its cultured, somewhat uber-cool status. Today Triads has a worldwide customer base with continued excellent service and innovative product.
About the project:
As a proud long-time partner agency to Triads, Cherry8 was approached to build a tasteful website design that embodies their high standards and impeccable taste. After that, to prepare and execute marketing content that would place it on its rightful first spot among luxury agencies. By carefully designing their logo rebrand, banners and other marketing materials, Cherry8 secured attention with their target audience.
The Challenge:
Triads request was to initially improve their current design on their website to attract and display content which was driven to their target audience, this involved Cherry8 understanding the vision of their brand, their current structure and the current website limitations
Cherry8 collaborated with Triads developers to extract data that would support in the creation of data driven design.
Partnership:
A well-balanced team is key for the evolution of every project and brand. That is why Cherry8 and Triads continue to strengthen their bonds by working together to satisfy the marketing and design needs of their outstanding clientele. A patronage that continues to grow thanks to the effort and expertise dedicated by all involved to featuring the quality and commitment of their work.
