Lumo Product Brand Identity

Overview

Created a recognisable logo system that works on products with or without a wordmark.

Challenges

• •Designing a logo that stays recognisable without text
• •Ensuring the mark works across packaging and products
• •Keeping the identity clean and versatile

Approach

• Brand discovery to capture tone and positioning
• Iterative logo mark exploration for strong recognition
• Tested the mark across sizes and substrates