Branding
Lumo Product Brand Identity
Retail / E-commerce•2025
Overview
Created a recognisable logo system that works on products with or without a wordmark.
This project shows how Cherry8 approaches branding work with a focus on clarity, performance and commercial outcomes.
Challenges
- •Designing a logo that stays recognisable without text
- •Ensuring the mark works across packaging and products
- •Keeping the identity clean and versatile
Approach
- Brand discovery to capture tone and positioning
- Iterative logo mark exploration for strong recognition
- Tested the mark across sizes and substrates
Deliverables
- Primary logo and icon mark
- Product-ready lockups
- Basic usage guidance
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